E-Mail your take to apprentice@kevinhogan.com.
If you didn't see the previous show, don't worry.
Watch the next show and email us your thoughts then!
The Sony Playstation Show (Tara is fired!)
The
Apprentice was great this week. The one
gal thought she had all the answers (Tara), that
her world view would match the demographic of the
PlayStation users in Harlem. How incorrect she
was. Meanwhile, the guy on the college team
(Alex) saw the people who would actually be seeing
the graffitti on the big wall. Wisely, he
interviewed THEM and figured out how to promote.
Wasn't even close. Trump fires the gal, right
call. Bring Carolyn back please...I miss her. I
understand that there will be something like the
Apprentice in the UK soon? Cool. Lots of fun and
quite a study of human nature and behavior.
Team
Magna delivered what the customer (Sony) wanted.
Net Worth ignored what the customer wanted and
thus, LOST. This is the huge lesson of marketing.
Tara's big vision was way off. NOT going to sell
games.
Her
(I, I, I) attitude turned off her team members,
too. A leader needs to give credit where credit is
due. Notice how she was all about her own vision
when pitching, but in the limo ride on the way
out, she said something to the effect of I can't
believe they put it all on me as the leader! Come
on.
Good
team efforts displayed this week, not alot of
hassling each other, except Craig and Audrey.
Audrey seems a little immature, but she's young.
Hopefully she learns with each interaction (most
people don't). Alex seems insightful, and did a
good job as leader. He went to the people and
asked them their opinions.
Drop me a note
and let me know what YOU thought of the show this week. We'll publish signed responses on our
site before this week's show.
Kevin Hogan 02/25/05
- Your Comments:
"Go Alex! I
liked him in his role as Team Leader. Loved
it when he asked the young men on the street
for their input on the mural, and the game.
Good job.
Craig, I
couldn't understand in the Boardroom, why
bring up Audrey's personal marriage status,
and in a non-clear way? I had to ask someone
else in the room, do you understand what
he's trying to convey here? An effective CEO
does not communicate that way. Craig, you'll
have to show some elegance in communicating
next show.
Tara just
seemed too full of herself, trying to be the
"icon" for Harlem. Just listen to
the customer, and give them what they want.
That's how you win.
Love the way
you teach, Trump! Keep it up."
Jennifer
Martin
"I guess Tara was better off in
the background after all.
One thing I learned from this show is
that I'm not part of Sony's
preferred demographic -- I actually
thought Net Worth's ad was more
interesting and exciting than the
Magna one. Good thing I'm not in
advertising, I guess.
Tara gave us a classic example of why
good leaders don't form plans in
isolation. She knew, just knew,
that her idea was the right one and no
input was going to dissuade her from
that. Not Sony's, not John's,
not even Craig's. She led her
team well, I thought, but in what
proved to be the wrong direction.
That's when Tara fell apart.
Notice how in laying things out for
Sony it was "I did this" and
"I wanted to show that" but
once the decision came it was all John
and Audrey's fault? How many
managers like that have we all known
in various places? Too many.
Fortunately for Net Worth, all Tara
really had to try and shield herself
was the idiotic argument that John and
Audrey deliberately withheld vital
information (which anyone who looked
at the screen shots on the package or
in the game preview would have seen).
I knew she was gone for sure, though,
when she suddenly decided to bring
Craig into the board room. Jill
nailed it -- the only reason for that
was anger at Craig for suggesting (and
not too forcefully, either) that Tara
screwed up. And when it became
clear that Trump wasn't buying it, her
final move was to bring up a totally
irrelevant issue between Audrey and
Craig. What did Audrey's marital
status have to do with the Sony ad?
Even her run-in with Craig didn't have
any real impact on the design or
execution of the task. More bad
judgment.
On the influence theme, we now have
two people who need to work diligently
on overcoming some bad moves. On
the Net Worth side, Audrey needs to
show that she can get along with
people, or at least disagree
constructively, to avoid being labeled
a troublemaker. She's got to
develop thicker skin for starters.
When Craig started with her in this
show, I thought from his tone and body
language that it was largely in jest
but Audrey took it very personally.
It's better never to assume malice
unless there is no more likely
alternative.
At Magna, Stephanie has started
rehabbing herself but still slid into
negativity during her interview cuts.
Her best long-term move may be to step
up and be PM then lead well.
Bringing home a win would bring her
forgiveness for sins past.
Final thought: what is Chris's
problem? He is almost invisible
during the tasks, then shows up in the
boardroom making blunt statements
about how bad somebody else is.
That can't be good."
Michael Raugh
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Team
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